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Gender drives hand washing motivations

Posted byCoté March 5, 2020

The most effective messages increased the use of soap by 10 percent, but effects varied by gender: messages focused on how soap kills germs worked best for women, whereas men responded to those that triggered disgust.

Original source: Handwashing Can Stop a Virus—So Why Don’t We Do It? – By Michael Hallsworth

Posted byCotéMarch 5, 2020Posted inFoundTags: from:Drafts, links

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