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Strategy in Action: Market Segment Expansion

Posted byCoté February 26, 2020

“Morgan Stanley’s move isn’t driven so much by ETRADE’s technology as much as it’s driven by access to the target’s retail clients… [ETRADE has] average of $70,000 per client, less than one-tenth of Morgan Stanley’s average”

Original source: Morgan Stanley’s big play for little investors

Posted byCotéFebruary 26, 2020Posted inFoundTags: from:Drafts, links

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