Media tools, not social media

Here’s the thing though as part of the unlearning process I’m currently going through. As a starting point, the social tools are everything, but social nowadays. I, for instance, stopped calling these tools social media a few years back and instead decided to stick around with just media tools.

Because that’s what we’ve decided to convert them to over time. A series of manipulative online tools that allow us to toot our own horn about how good and well crafted our own selling and marketing messages are. We have decided to stop listening altogether. Instead, we’ve now become the product we’d want to sell to others, and, as a result, decided to stop conversing with those who we once called our own social networks or community spaces where conversations were the new currency.

Original source: Unlearning