Argue for change by appealing to things people understand, not bigger picture goods

There’s some general tips on rhetoric here, when it comes to convincing people to do things they don’t want to or that don’t have a clear benefit for them. My summary:

  • Discuss how it benefits the individual you’re talking with, not all of humanity.
  • Use analogous examples instead of raw numbers, e.g., “We have reduced our waste by 50%. That’s the equivalent of X garbage trucks of waste per year.”
  • Avoid arguing with people who disagree, they’re a lot of work. If you have to, try to find “solutions that they don’t see as a threat because they carry positive benefits and/or are good for their bottom line.” The problem here, I think, is that they may not even believe there’s a problem in the first place. Perhaps just ignore and isolate them. Or, “don’t sell to people who ain’t buyin.'”

Original source: A Better Way to Talk About the Climate Crisis