There’s some general tips on rhetoric here, when it comes to convincing people to do things they don’t want to or that don’t have a clear benefit for them. My summary:
- Discuss how it benefits the individual you’re talking with, not all of humanity.
- Use analogous examples instead of raw numbers, e.g., “We have reduced our waste by 50%. That’s the equivalent of X garbage trucks of waste per year.”
- Avoid arguing with people who disagree, they’re a lot of work. If you have to, try to find “solutions that they don’t see as a threat because they carry positive benefits and/or are good for their bottom line.” The problem here, I think, is that they may not even believe there’s a problem in the first place. Perhaps just ignore and isolate them. Or, “don’t sell to people who ain’t buyin.'”
Original source: A Better Way to Talk About the Climate Crisis