LGBTQ consumers differ most from the rest of the consumer population in the importance they place on environmentalism and on sensuality, or experiences that please the five senses. Of the 93 statements ranked by survey respondents, LGBTQ placed environmentalism 47 rank places higher than non-LGBTQ consumers. Sensualism ranked 37 spots higher than average.
A cold, mercantile analysis like this gives a new perspective on culture. On the one hand it’s comforting to see things be mainstreamed. On the other: same old bullshit.
Original source: The Top Values Held by LGBTQ Consumers