Link: How Booking.com A/B Tests Ten Novenonagintillion Versions of its Site

“According to research by Evercore Group L.L.C., Booking.com’s “testing drives conversions across the whole platform at 2–3 times the industry average.” That means massive increases to their revenue and bottom line.”

How Booking.com A/B Tests Ten Novenonagintillion Versions of its Site
https://blog.usejournal.com/how-booking-com-a-b-tests-ten-novenonagintillion-versions-of-its-site-25fc3a9e875b
via Instapaper

Source: How Booking.com A/B Tests Ten Novenonagintillion Versions of its Site