“With the rise of Lean Startup, we began to focus on outcomes, yes, but we also started to celebrate failure. I want to be clear here: it is not a success if you fail and do not learn. Learning should be at the core of every product-led organization. It should be what drives us as an organization. It is just better to fail in smaller ways, earlier, and to learn what will succeed, rather than spending all the time and money failing in a publicly large way. This is why we have problem and solution exploration in product management—to de-risk failing in the market.” from “Escaping the Build Trap: How Effective Product Management Creates Real Value” by Melissa Perri

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