The arrangement doesn’t mean EV owners need to run out and add a Hubject account. All of this should be invisible to the end user—Hubject’s actual customers are the charging networks or utilities. Its platform provides an API that different charging networks can use to make that interoperability painless for drivers. “Our software is middleware that runs between network providers in a hub architecture,” Glenney explained.
“For example, an OEM who wants all to be able to display charging stations on their smartphone app and infotainment system would connect to Hubject, and the driver gets real-time dynamic point-of-information of where chargers are, services around there, pictures of the charging station, and so on,” he said. “It will also tell the user if the charger is available, being repaired, and so on. As you drive around, you can access different charging providers as long as they’re on the network.”