Link: Shipping giant Maersk on taking a cloud-first approach to disrupting the competition

“When we moved to the cloud the first time, we cut down the lead time for an environment from 100 days to 85 days. This is self-inflicted lead time… processes that are keeping you from moving faster,” he said.

“We also had 30 people involved in a classic delivery, and we figured the cost was around €40,000 to provision an environment, in work time, handovers and meetings and what not.”

Source: Shipping giant Maersk on taking a cloud-first approach to disrupting the competition

“With the rise of Lean Startup, we began to focus on outcomes, yes, but we also started to celebrate failure. I want to be clear here: it is not a success if you fail and do not learn. Learning should be at the core of every product-led organization. It should be what drives us as an organization. It is just better to fail in smaller ways, earlier, and to learn what will succeed, rather than spending all the time and money failing in a publicly large way. This is why we have problem and solution exploration in product management—to de-risk failing in the market.” from “Escaping the Build Trap: How Effective Product Management Creates Real Value” by Melissa Perri

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Link: Focus Your Optimistic Brand Message on a Smaller Circle of Consumer Influence

Our research shows that time and again, consumers will express pessimism and frustration about the state of broader society, while espousing hope for their personal lives. It would seem that consumers don’t see much to be positive about at the societal level these days, so instead they are looking closer to home and within themselves for optimism.

This means brands with values, identity and voice rooted in optimism should focus that positive messaging and imagery on a smaller circle of influence surrounding consumers, e.g., their home, their close community, their family and themselves.

Source: Focus Your Optimistic Brand Message on a Smaller Circle of Consumer Influence

Link: Camera scanning vehicles result in big jump in parking fines

Before Amsterdam started using scanning vehicles in 2013, the Dutch capital issued 18.5 million euros in parking fines. Last year Amsterdam issued nearly 30 million euros in parking fines, an increase of 61 percent. Before using scanning vehicles, Rotterdam issued 177,895 parking fines in 2014. In 2016 that increased by 86 percent to 330,326, before dropping by 6 percent to 310,684 in 2017. AD did not receive more recent figures from Rotterdam.

Delft saw a 26 percent increase in paring fines, Utrecht saw an increase of 17.5 percent. In The Hague, the parking fines increased by half. Tilburg told the newspaper that its issued fines tripled since it started using scanning vehicles.

Source: Camera scanning vehicles result in big jump in parking fines

Link: DICK’S Sporting Goods Poised to Continue its Successful Digital Transformation Journey

Another important aspect of the new retail experience is buy-online, pickup in-store. This is an easy way to bring consumer gratification that even free two-day shipping can’t match. Shoppers are using stores as pickup points at record rates during the holiday season, especially those on a time crunch or placing orders too late for on-time delivery.

Anticipating the percentage of e-commerce orders placed for pickup in-store would skyrocket as the holiday grew closer, DICK’S wasted no time revamping elements of its buy-online, pickup in-store option and began running them on PCF. Now, store associates spend less time running around and picking pack slips because the experience is integrated into an app on the mobile devices they carry known as “MerchSearch.”

Source: DICK’S Sporting Goods Poised to Continue its Successful Digital Transformation Journey

Link: System Integrator Risk Mitigation Processes Often Have the Opposite Effect

How can it be that projects continue to go wildly over budget or result in significant business disruptions but profits by systems integrators continue to rise? How is it that with fixed price contracts, modern implementation tools, and supposed sophisticated project management capabilities, clients are still getting burned?

Source: System Integrator Risk Mitigation Processes Often Have the Opposite Effect

Link: Deconstructing Balenciaga’s Wacky Instagram

Whereas most brand accounts in this sector, like Dior, share behind-the-scenes images along with “shoppable” posts, featuring branded hashtags to showcase their new line, Balenciaga lacks that campaign-oriented branding. Instead, they only share their collections in their story highlights, a different strategy than its competitors.

Despite the unconventionality, Balenciaga’s Instagram has seen dramatic success, garnering a higher engagement rate than its contemporaries at almost 1%. In comparison, Gucci, Prada, and Louis Vuitton receive an average of 0.3%, a measly third of Balenciaga’s engagement

Source: Deconstructing Balenciaga’s Wacky Instagram