Link: Why Urban Millennials Love Uniqlo

The question Uniqlo faces now is whether it can inherit the Gap’s empire without repeating its mistakes. To do so, it will have to convince shoppers across the country of a proposition that’s radical for the industry: Fashion can be affordable without being disposable.


Despite the underwhelming performance of Uniqlo’s American stores thus far, the company’s operating income outside of Japan grew by more than 62 percent year-over-year in 2018, while revenue grew slightly more than 25 percent. From its urban outposts, Uniqlo can slowly upend American ideas about the interplay between quality, style, and status—one basic button-down at a time.

Source: Why Urban Millennials Love Uniqlo