Product management in the enterprise

Inside this interview, there’s an excellent explanation of what product management means in an enterprise. By “enterprise,” I mean a company who’s product is not technology. That is, most every company and organization out there. To that end, there’s a great example of doing product management and design at a food services company: discovering the actual problem to solve to meet business needs, and solving it by experimenting with a small batch loop.

See also the original show notes.

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