🗂 Switching Costs and Lock-In

“Lock-in” is about switching costs (a Simon Phipps put it long ago, “the freedom to leave”) and can thus be considered strategically, even financially, rather than numbing, stupefying FUD. [aws.amazon.com/blogs/ent…](https://aws.amazon.com/blogs/enterprise-strategy/switching-costs-and-lock-in/)

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