🗂 Meanwhile, does tumblr just burn cash?

> The reality is that Tumblr is almost certainly a big money loser: the app was earning about $13 million in revenue on expenses of about $25 million when Yahoo acquired the blogging platform/social network in 2013, and while that is not necessarily reflective of how much the service might generate today (although it probably is — more on this in a moment), it is not hard to imagine that the risks outweighed the rewards for Verizon. [stratechery.com/2018/tumb…](https://stratechery.com/2018/tumblrs-app-store-ban-tumblrs-nsfw-deadline-verizon-writes-down-oath/)

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