At the topic of agile, lean, DevOps, and all that “digital transformation” stuff is a renewed focus on customers and figuring out what they want to give you money for, then making the product as good as possible for them:
VGZ decided to focus its efforts on improving the customer experience. The starting point was not a traditional customer segmentation — the leadership instead decided to focus on understanding and improving customer journeys, specifically the frequency of customer interactions and the impact on the life of customers.
Very “jobs to be done.”
Original source: Agile processes can transform companies from unexpected places: The VGZ success story