Link: On Preferring A to B, while also preferring B to A

‘There is a tendency to think that joint evaluation is always better since it is the “full information” condition. Sunstein pushes against this interpretation because he argues that full information doesn’t mean full rationality.’

Placing value on something is situational and filled mostly with personal (or organization) judgement.
Original source: On Preferring A to B, while also preferring B to A