‘What is changing, I argue, are the cultural formats people are using for discussion — the carrier waves for this signal. This is where “authenticity” isn’t a useful claim any more, having been wholly co-opted and commodified into its opposite. Culture and the way we communicate — shaped by media affordances — have become more complex, ironic, and multi-layered than that.
‘It turns out, even people who share fake news stories are trying to tell a kind of truth too.’
Original source: Post-Authenticity and the Ironic Truths of Meme Culture