Link: The Sorry State of Digital Transformation in 2018

Organizations talk a lot about transformation, but their actions don’t always back it up:

“To find out the state of digital transformation, we surveyed 1,600 business and IT decision-makers in North American and European enterprises. The answer? Sorry, I’m afraid. As you can see from the picture below, 21% of firms think their transformation is dusted and done. Really? Done? And another 22% are investigating or not transforming at all. And while 56% of firms are transforming, their level of investment and scope of transformation are still mostly small. For example, only 34% of banks and insurers are even bothering to transform marketing and only 45% are transforming customer care — a too-small percentage given consumers’ of mass adoption of mobile devices.

“Why? As one respondent put it, “It’s a war between old-school technophobe leaders and the technology innovation that represents a completely different way of doing business.”
Original source: The Sorry State of Digital Transformation in 2018

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