Link: Insurers go all-out on mobile, but what comes next is elusive

“74% of Canadians begin their insurance research journey online, with 25% of those using a smartphone only. Further 61% of this segment will immediately abandon a broker’s website if not considered mobile-friendly, and a full 50% of Canadian consumers believe that if a company does not have a mobile website it does not care about that customer’s business”

Better have a mobile app.
Original source: Insurers go all-out on mobile, but what comes next is elusive