Podcast market estimated at over $220m

As covered by Axios, in a report from IAM/PwC. As noted in the notes below the chart, these figures are based on a sub-set of the market, 20 advertising outfits. No doubt, they represent a huge part of revenue however. It’s hard to imagine that there’s many more millions in podcast advertising.

Also as highlighted by Sara Fischer:

Edison Research and Triton Digital estimates 98 million U.S. adults listen to podcasts.

Link

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