Internet mattress momentum: Casper had ~$200m in 2016 sales

Casper had been out raising a large round of funding when the talks started, sources said. The startup generated around $200 million in sales in 2016 — its second full year in business — and was valued at around $550 million after its last private investment in 2015.

And, as the headline says: “Target looked at buying the mattress startup Casper for $1 billion but will invest instead.”

There’s a fair amount of commentary on this type of e-commerce stuff in this year’s Internet Trends report as well.

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