It’s a sore point for many shoppers, who are ready and eager to spend more on designer clothes if only they were available: 78% of respondents in a recent survey of plus-size shoppers said that they’d be willing to spend more money if designers offered more options, and 80% said they’d likely purchase an item from their favorite designer if that designer made plus sizes.
File under “if anything, more money. Plus, bonus: morals!”:
More and more designers and retailers seem to be waking up to that fact. The market for plus-size women’s clothing is over $20 billion, by some measures
