Retail: tech slow to enable omni-channel, Amazon is far ahead as a threat

…a survey of the top retailers in the US and Europe. About 75 percent of them said that despite all the unprecedented investments they’ve made in retail over the last several years, they feel ill-prepared to handle and provide omni-channel capabilities.

Meanwhile, it’s clear that you need so look at online as the starting point of most purchases: “60 percent or more of in-store purchases start online ‘through digital engagement.’”

Amazon is quick to enter new retail markets:

Amazon reports e-commerce growth of 30 percent, whereas core retail is growing at only 2 percent. Amazon Fashion launched in a “very nascent way” in 2002 – it’s now the biggest fashion player in the U.S. Amazon has spent about $17 billion dollars on R&D around e-commerce. Walmart has spent under a billion. If Walmart cannot spend the money necessary to stay with Amazon, how will other retailers keep pace?

All of this was from a SFDC retail-focused person, no details on the survey.

Source: Salesforce Commerce Cloud CEO at NRF – 75 percent of retailers are “ill-prepared” for the omni-channel

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