Developer Relations: More than Traveling the World and Buying People Beer

Some tactical advice, with some small survey figures:

It was a small survey of 79 people, which isn’t particularly surprising since there aren’t that many developer relations roles. Some of the top skills needed to be successful in developer relations include communication, technical, and empathy. They also travel to a lot of events, 50 percent attend more than 15 events per year and 55 percent of them plan to attend even more next year.

Events, direct one-to-one communications, content marketing, and social media are seen as the most effective channels for developer outreach. Developer relations is a fairly new field. Almost 50 percent of developer relations programs where these people work are 2-4 years old and just over 25 percent were less than a year old, which is similar to the experience of developer relations professionals with just under 45 percent of them in the field for 2-4 years. There are also a lot of lone wolves with 30 percent of people surveyed being the only person in their company doing developer relations, and just over 30 percent have teams of 2-5 people.

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