IT-driven innovation in cameras

It’s easy to take all the recent advances in photography for granted. They all just sort of work. This overview from Sinofsky on the bokeh effect in the new iPhones explains what’s going on, and also highlights a mainstream – consumer! – case of how software, IoT, and hardware (mobile phones) are innovating what was a moribund field:

If you extrapolate from today you can start to see how mobile photography that incorporates multiple sensors, machine learning, and real-time compute will continue to create new types of images.

It’s a good example of what we mean by “digital transformation.” It means using IT to the maximum and, I think, is best understood by contemplating what exactly the opposite is: “analog.” There are so many things in our daily lives (both business and personal) that are not being augmented by software, let along “sensors” and “machine learning.” There’s almost an endless TAM out there to gobble up; rather, an infinite future of opportunity to create fun, new experiences and productivity.

Source: Photos: How Tools Start a Revolution

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