Hey, sometimes a Johnny Leadgen PDF has some useful info in it. This PDF from BrightTalk (a webinar hosting company that, in my experience, is the best all around) goes over some tips on promoting your webinar:
- “The ideal promotional campaign spans about 4 weeks prior to the live event, with a minimum suggested promotion time of about 2.5 weeks.”
And for each social hole:
“[U]sing it as a way to escape for a bit.” That’s the one.
There’s some other, mostly obvious, but good to reminded of stuff in the PDF.