Making new products out of nonconsumption

“Too often, organizations are myopic. They only look for growth in the customer base they already serve. But by looking for nonconsumers and exploring what they are trying to accomplish — rather than focusing on their personal characteristics, purchasing patterns, or product preferences — organizations can discover the potential for new growth.”

Source: The Power of Designing Products for Customers You Don’t Have Yet

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.