Conservatively, counting just the biggest chunks of staff time that went into it, the prison story cost roughly $350,000. The banner ads that appeared on the article brought in $5,000, give or take. Had we been really in your face with ads, we could have doubled or tripled that figure—but it would have been a pain for you, and still only a drop in the bucket for us.
From Mother Jone’s commentary one one of it’s recent mega stories on the prison system.
Yeah: the business model for journalism is not good right now. Put another way: figuring out how to fund reporters lives while they work on The Good Stuff is hard.