BlackBerry’s licensing strategy looks smart – and a lot like Nokia’s

Nice think piece from Andrew Orlowski on tech companies becoming licensing companies:

All these companies are essentially licensing their brand and – in varying degrees – their technology know-how too. It’s a recognition that the global centre of gravity for manufacturing is now In China, which can also absorb the risk of moving into new markets. And in theory, it suits both sides. If Chinese industry can out-engineer and out-manufacture the West, it hasn’t yet show it can out market an Apple or a Sony.

Source: BlackBerry’s licensing strategy looks smart – and a lot like Nokia’s

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