024: Analyst relations, how does it work? (Pivotal Conversations)

You’ve heard of “analysts,” those people who cover the technology world with all sorts of quadrants, waves, and forecasts about how much money is spent on different types of software. What industry analysts do is actually a long, interesting list depending on who you are, their customer: a buyer and user of IT, financial and investment banker types, or vendors. This week, after a small section of new left over from last week – are you keeping up here? – we interview Rita Manachi, head of analyst relations at Pivotal. We ask her to go over what analysts do and her tips on working with them.

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