Prospect: “Guy Fieri said I should get a tuna sandwich with swiss cheese melted on it and sirachi, can I get that?”
Cloud vendor: “What? That guy’s a moron and a pan-man! That’s not what you want!”
Prospect: “But, but, I have the money…?”
Cloud vendor: “Listen, you don’t want a tuna sandwich, you want a locally, sourced, artisanal mid-day nourishment experience. It will change how you live your life. Read this white paper!”
Prospect: “Uh…I just want a tuna sandwich. Thanks…?”
The sad thing is, both sides are 110% right.