Cloud Marketing, a parable

Prospect: “Guy Fieri said I should get a tuna sandwich with swiss cheese melted on it and sirachi, can I get that?”

Cloud vendor: “What? That guy’s a moron and a pan-man! That’s not what you want!”

Prospect: “But, but, I have the money…?”

Cloud vendor: “Listen, you don’t want a tuna sandwich, you want a locally, sourced, artisanal mid-day nourishment experience. It will change how you live your life. Read this white paper!”

Prospect: “Uh…I just want a tuna sandwich. Thanks…?”

The sad thing is, both sides are 110% right.

Podcasting has something like 17% market penetrarion

According to data compiled by Pew Research for its annual State of the Media report, awareness of podcasts grew significantly last year. One-third of all Americans now say they have listened to a podcast; 17% said they had listened to one in the last month alone, as of January.

You know, over whatever the survey base is (US), but Pew is pretty legit.

Podcasting has something like 17% market penetrarion

DevOps & Cloud for CorpDev Types

I was asked to give an overview of cloud and DevOps by some old corpdev friends. Here’s some slides. The point is to explain the “why’s” and what the overall industry shift (“battle”) is about. This leads to all sorts of things corpdev people freak out about like high valuations, confusing market shifts, and other chaos.

It’s 2018, get ready to fail at DevOps

“Changing the behaviors and culture are fundamental to the success of a bimodal IT approach. We estimate that, by 2018, 90 percent of I&O organizations attempting to use DevOps without specifically addressing their cultural foundations will fail,” said Mr. Head.

“We do not advocate wholesale cultural change in a single organizationwide program. Instead, I&O leaders should focus their efforts on an initial, small Mode 2 team, establish the values and behaviors needed, and take incremental efforts to recognize and reinforce desired outcomes prior to scaling." 

Merry Christmas!

In more positive news, they predict 25% G2000 penitration by 2016.

It’s 2018, get ready to fail at DevOps

The more flexible SOA

“But microservices want to bring you into tomorrow,” says Winterberg. “Microservices add a bit to the category concept, defining a service over all application layers, including the UI. So people already doing SOA may gain a kind of new freedom by adopting microservice ideas.” That freedom includes technology independence and an alternative to aging technologies, because individual services within an application can be gradually swapped out for those based on more-modern technologies, without having to replace the entire application. “Classic SOA is more platform driven, so microservices offer more choices in all dimensions,” says Winterberg.

The picture that emerges is not of microservices as an alternative to SOA, but rather as a way to restore flexibility that may have been lost in SOAs that became too rigid and monolithic.

The more flexible SOA

Gartner Says Bimodal IT Projects Require New Project Management Styles

A system of record is a core system that an organization uses to run its business, such as finance applications or email provision. While a system of record is vital to the operations of the company, it provides no competitive advantage. Systems of record are classically Mode 1. These projects tend to be more knowable both in clear outcomes and clear approaches to achieving these outcomes, which ultimately amounts to doing the process as well as any competitor. Once this is achieved, there is little incentive to improve further or change the process unless conditions or regulations change.

Systems of differentiation are generally Mode 2 projects, because their value resides in providing capabilities that competitors don’t have. Since the nature of competition is that competitors will copy successful innovations, these capabilities need to constantly improve. The project will likely have a long-term goal that is achieved through several iterative steps that build on one another as success is demonstrated. The exploratory nature of Mode 2 projects is important to their long-term success.

A system of innovation is essentially an experiment. It needs a Mode 2 approach because it is a brand-new idea and there is no established way to plan the details of what will be done.

Gartner Says Bimodal IT Projects Require New Project Management Styles