Amazon Prime members spend twice as much as sub-Prime buyers

Despite a price hike back in March for the company’s US home-delivery service (which includes free access to its increasingly impressive streaming video platform), the number of US subscribers to the service grew 50% last year. Globally, Prime’s subscriber base increased 53%.

Crazy pricing gambits in action.

Amazon Prime members spend twice as much as sub-Prime buyers

Microsoft’s $5.5bn cloud business

Microsoft (MSFT)’s commercial cloud revenue rose 114 percent in the fiscal 2015 second quarter, marking its sixth consecutive quarter of triple-digit commercial cloud revenue growth. The technology giant’s commercial cloud revenue is now on an annualized revenue run rate of $5.5 billion too.

All they have to do is retain and then convert the office crowd. Should be easy. As an old boss of mine used to say, “just don’t fuck it up.”

Ben has a good analysis of Microsoft from a corporate strategy stand point in his recent podcast.

Microsoft’s $5.5bn cloud business