Pro-tip: whenever you come up with a snappy marketing line, see what the opposite of it sounds like. Does that opposite state ever occur, is it “normal”? If not, then you might just have kind of said nothing.

To pick on this image (I’m sure they were well intentioned), does anyone create software to disempower people? (Let’s set aside viruses and NSA spying – even that software is written to empower the “bad guys” and spies, though, right?). No: computers, if functioning properly, are always there to empower people. That is, until the computers (or aliens) take over.

So, what you’d want to know is how the software empowers people.

I often call this the “computers are awesome!” anti-pattern in tech marketing. One might shorten and modernize it as “Because computers!”

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