Anything you want will happen, but sometimes it’s hard for people to see that when they’re in the middle of it. It looks like it’s incredibly complicated. Well, it’s not complicated at all. In fact, it’s so uncomplicated it’s amazing. All it is about is the work. Finally, if you do the work people will notice and you will get what you want. That’s it. It’s as simple as that.

On advertising work, but applies to anything where you create (rather than manage an organization, which is it’s own creating if done right). Also: this is sort of what coders mean when they obsesses about shipping.

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