Then Facebook began to grow and grow. I remember the first time someone was showing me Facebook—it was Tantek of all people—I remember asking “But what is it for?” After all, Flickr was for photos, Delicious was for links, Dopplr was for travel. Facebook was for …everything …and nothing.
I just didn’t get it. It seemed crazy that a social network could grow so big just by offering …well, a big social network.
But it did grow. And grow. And grow. And suddenly the AOL business model didn’t seem so crazy anymore. It seemed ahead of its time.