The blank group knows that it is looking at meaninglessness, and refuses to deal with it.
Customers’ purchase decisions don’t necessarily conform to those of the “average” customer in their demographic; nor do they confine the search for solutions within a product category. Rather, customers just find themselves needing to get things done. When customers find that they need to get a job done, they “hire” products or services to do the job. This means that marketers need to understand the jobs that arise in customers’ lives for which their products might be hired
Wow, good job arranging all that.
If the company was to sell off unprofitable divisions, and focus solely on profit, with no in-fighting, then this can be done. But it will need an exceptionally strong man, with a tough no-nonsense vision, who is prepared to sacrifice people and products and do things his way. We’ll see.
Not many, because I was asleep most of the time. Sprawled across four seats, with three pillows to prop up my head, two blankets for insulation and my new old wool and fleece coat to stroke. A half full flight. How do you see it, half full or…
Dying is huge, it catches up with us like a rolling boulder chasing Indiana Jones, and it makes us think vast, urgent thoughts.
Hard drives consume a large part of this episode, but it’s a great discussion of how you look at the business of hard drives. We also talk to the integrated vs. modular approach as a frame for iOS vs. XBox.
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