Release early, release often – getting starred and getting it out there is more important than structure, tools, etc. Stop worrying about perfection or the perfect publishing mechanism and just publish. E.g.: I worry about putting a PDF in Slideshare because I can’t track metrics as close as in or weblogs – but we don’t actually track PDF metrics ourselves at the moment. I should just post it there and benefit from what Slideshare has. Another example: don’t worry about Scribd vs Slideshare: use the one that you’re currently using and just get it done. Writing is the hard part, not publishing. And, you can always edit and re-publishing. In fact, you should.
This doesn’t really apply to just writing, most things you’re “creating.” Writing is just the easiest thing to re-work. A house, for example, is a bit more difficult.