The Blogging Enterprise, 2005: Steve Rubel

Here’s some brief notes from Steve Rubel‘s opening talk. Most of it was intro’ish stuff, so I just typed up the novel stuff:

Blogs can level the playing field for small companies — the
black-hole effect in marketing sphere — meaning that large companies
need to worry about them stealing attention. [And that large companies
can seem more like small companies.]

The old, CEO/execs can use a blog to get their message out instead
of being sound-bited. Mark Cuban was used, of course, as an example.

[Use your blog to promote and discuss the lifestyle/Godin-story your
company/product exists in.]

Shel Israel has a more detailed write-up.

Tags: , , , , .

Leave a comment

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.