The Blogging Enterprise, 2005: Shel Israel

Shel Israel at The Blogging Enterprise

BMC’s earnings call is (did) happening at the same time, so I’m only 1/4 listed to the first 2/3 of the ending key-note here at the conference, by Shel Israel.

But, I have to say, it’s looking like Naked Conversations will actually have some new content in it, and not just be a re-hashing of what we’ve been reading on the web over the past year (excluding, of course, the chapters they’ve been posting ;>).

Character Blogs, The Jack Theory

“If markets are conversations. And blogs are the power tool of that, how are you gonna pull off having a conversation with a moos?”

Shel says character blogs won’t/don’t work. Someone in the audience suggests that Jack could pull one off. Another person shouts out that he could do a podcast ’cause he has a recognizable voice. Moore suggests that it’d be too much Jack, and we’d get sick of it. Others, and Moore, suggest that a blog isn’t really the right form, but a website, even with just comments, would do great.

People don’t want to interact with a fictional character, they want to talk to genuine people about how the company is doing, how it does what it does, and insider info about it’s product. [You can use blogs to help your customer feel smarter, and know that you’re the one who helped them feel smarter. BAAM!]

No Fear

“Overall [blogging] isn’t as dangerous as it seems.” Less than 100 people (probably) have been fired world-wide for blogging.

We’re also reminded of the product management angle of blogs: you can invite people to check out your stuff, bloggers or no, and it’ll generate input.

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