No Weblog, No Trust

I was searching for info on someone today, just doing a typical Google search of their name, and I didn’t really find anything except a few quotes from some trade rags and some obvious “false-positives.”

It re-occured to me that, when it comes to “experts” or other authority figures, I don’t really “trust” any of them if they don’t have a weblog…usually that shows up on the first page of a Google search for them.

If you’re going to make a living being an expert, it’s time to get a weblog. All you have to do it put up links to start with. That’ll be enough. For the full-blown, bust-out, check out old-school consultant/experto tompeters!, he seems to have really jumped in head first.

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