Damn, that’s a good insight. I’ve been longing for a calendar that would fit into my “digital lifestyle”: something with RSS feeds, the ability to make entries private/public/ACL controlled (at least like flickr has with me/family/friends/everyone), integration with Exchange (so I could load up all my work stuff), and sync’able to my iPod and other edge devices when they come around. Not all of those are ever together, so I haven’t really done any calendaring stuff beyond my work Exchange calendar. Even RSSCalendar doesn’t jump out at me as what I want.
All that me-blabbering aside, I like the thought of GMail w/Calendaring being a good SMB/Enterprise combo. If you put security all in it, you’d seal the deal. By “security all in it” I mean:
- making so that email sent to other GMail people wasn’t “in the clear” like all Internet email is. This would allow you to knock out the concern that hosting all your corp. email would allow anyone who could sniff email to steal all your IP. So, if everyone in the company uses their email on GMail, you can have the same protection that an internal email server would have (where you don’t have to route emails out through the public Internet).
- SSL up the entire connection to GMail (not just the login) so that people couldn’t sniff out your email while you were connected and reading it.
The other requirement for success would be to offer a free version (supported by TextAds, of course). Google could offer a pay one if they wanted that stripped out ads, added in domain names…whatever. The importance of having a free one is that groups within companies could skunk-works using it without having to go through the whole purchasing and IT gambits to get approval.
Once the groups started using it, everyone saw how damn cool it was, and that it had good ROI, TCO, and all around positive TLA compliance, then the wheels would be sufficiently greased to make it worth your trouble to go through the rigmarole that purchasing and internal IT departments foist on employees who want to pay for and introduce new technologies. It’s easier to officially start using something if you’re already unofficially using it.
And–BAAM!–Google would have another foot in the business-services market.