Obviously, I’m glad so many people enjoyed the post. A lot of people focused on my statement that introducing blogs hadn’t been a ragging success. I wouldn’t label the blogs as a failure at all. But, I would say that, as always, change takes much longer than I would hope it would. This is a basic fact of any company of course, things happen slowly, esp. when they’re not the primary focus of the business.
So, although it’s probably easier to make the initial beachhead in IT / development and other technical departments, it’s probably harder to get a blogging culture established.
And Lunt said,
In addition, the reality is that change in an established company isn’t quick. The blog system takes time to establish a trust base and move people into using it. The ROI sell isn’t as obvious as email.
It Just Takes Time
On the other hand, as each week goes by, the blogs seem to be getting more traction, and are becoming a more useful tool for those who use them to manage their presence and efforts in the company.
Ed also raised this interesting point, that I’ve noticed is very true for myself as well:
I don’t know about you guys, but I’ve noticed that my blogging tends to rise during peak stress times, it’s almost cathartic, and oftentimes makes me more productive in aggregate. But, as with other contrarian realizations, you probably don’t expect the Pointy-Haired Bosses to get it, so you just post to your offsite blog instead of the enterprise blog where you could actually post useful information.
I also noted that figuring out how to integrate blogging into daily work life has been challenging. My co-workers and I have tried out several aggregators, of various types, and I we’re finally (after all this time) settling on NewsGator Outlook Edition. We’re evaluating the trial, and we’ll probably purchase it if we end up liking it.
I thought I wouldn’t like it — simply because it lives in Outlook…I hate Outlook — but I think it does an excellent job of seamlessly integrating RSS reading into daily work life…despite being in Outlook ;> It has a few UI features that annoy the crap out of me (like opening up that news Page all the time when I accidentally click something), but overall I really like it.
As we use that tool more, I’m sure I’ll have more to report.