Re: Enterprise Blogging in Practice, Notes

Obviously, I’m glad so many people enjoyed the post. A lot of people focused on my statement that introducing blogs hadn’t been a ragging success. I wouldn’t label the blogs as a failure at all. But, I would say that, as always, change takes much longer than I would hope it would. This is a basic fact of any company of course, things happen slowly, esp. when they’re not the primary focus of the business.

Scale | Free wrote:

So, although it’s probably easier to make the initial beachhead in IT / development and other technical departments, it’s probably harder to get a blogging culture established.

And Lunt said,

In addition, the reality is that change in an established company isn’t quick. The blog system takes time to establish a trust base and move people into using it. The ROI sell isn’t as obvious as email.

It Just Takes Time

On the other hand, as each week goes by, the blogs seem to be getting more traction, and are becoming a more useful tool for those who use them to manage their presence and efforts in the company.

So, I think that
should get your hopes up. Just be patient when everyone in the company
isn’t blogging the second day after you install the blogging software ;>

Blogging Frequency

Ed also raised this interesting point, that I’ve noticed is very true for myself as well:

I don’t know about you guys, but I’ve noticed that my blogging tends to rise during peak stress times, it’s almost cathartic, and oftentimes makes me more productive in aggregate. But, as with other contrarian realizations, you probably don’t expect the Pointy-Haired Bosses to get it, so you just post to your offsite blog instead of the enterprise blog where you could actually post useful information.


I also noted that figuring out how to integrate blogging into daily work life has been challenging. My co-workers and I have tried out several aggregators, of various types, and I we’re finally (after all this time) settling on NewsGator Outlook Edition. We’re evaluating the trial, and we’ll probably purchase it if we end up liking it.

I thought I wouldn’t like it — simply because it lives in Outlook…I hate Outlook — but I think it does an excellent job of seamlessly integrating RSS reading into daily work life…despite being in Outlook ;> It has a few UI features that annoy the crap out of me (like opening up that news Page all the time when I accidentally click something), but overall I really like it.

As we use that tool more, I’m sure I’ll have more to report.

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1 Comment

  1. Theres 2 parts to blogs: firstly the writing and secondly the the reading. Reading blogs without an agregator is like hotdogs without ketchup, especially inside the firewall where people are looking to save time.I am talking to a company about blog enabling them. But as well as getting a couple of people to blog, I am am also trying to RSS ENABLE the company – persuade people to use an rss aggregator. The selling point is to “remove a lot of the crap from your inbox”. For starters I am putting together list of industry relevant blogs that users might enjoy reading and thus get a feeling for the blogosphereOnce there is an certain amount of interest in actually opening or looking at the aggregator the benefits of writing a blog might become more apparent.Have you tried this line? Think it might work? I’ll be sure to let you know if it does. Thanks for your postsRichard

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