The Google Way (InfoWorld)

Quite simply, the Google philosophy can be expressed in five general principles: Work on things that matter, affect everyone in the world, solve problems with algorithms if possible, hire bright people and give them lots of freedom, and don’t be afraid to try new things.

Full Column.

Not that this really applies to companies that aren’t flush with cash and time (as JP might say, “do those exist?”). Which is to say, principles and “Ways” seem nice, but only seem doable if you don’t have to run just to stay in place, as they say.