Subway Art

Written On The Subway Walls:

Sub Media, cofounded by Spodek and Matthew Gross in 1999, produces 15- to 20-second animated ads that appear on subway tunnel walls. This is accomplished through a series of backlit pictures which Spodek compares to “the frames in a film reel.” The pictures, printed by the U.K.’s Photobition Group on Kodak transparencies, spring to life as the train speeds by, creating a fluid film and giving passengers the effect of being inside a giant flip book.

Check out the little video of this wicked stuff in action.

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