Press Releases are cheaper than ads, I suppose: Yahoo – Internet Banking Increases Among End Users; FundsXpress Announces Record Adoption Rates
AUSTIN, Texas, April 30 /PRNewswire/ — FundsXpress Financial Network, Inc. a leading supplier of Internet-based financial services, today
announced financial institutions using FundsXpress Internet Banking experienced over 300% increase in user adoption over the past six months.
This increase was further validated by a 107% increase in active bill pay users and a 103% increase in number of bills processed. The increase in
end-user adoption for banks and credit unions validates the successful model used by FundsXpress to offer a product valued by the end user and
to partner closely with the financial institution. This partnership involves teaming with the financial institution to support their marketing strategies,
increase the number of account holders banking online, create opportunities to cross-sell and to build long-lasting relationships with the institution.
“FundsXpress has operated as an invaluable partner in helping us get our account holders online and staying online,” said Colleen Butler, vice
president of marketing for Elk Horn Bank & Trust. “The strong marketing support we continue to receive has been critical in getting our users to
sign up for Internet Banking. Their competitive pricing structure encourages us to gain new users. The fact that it is an easy to use product,
however, is what has convinced our account holders to stay online and actively use our online services.”